Data Dos and Don’ts

 In Business

Big Data has become a buzzword in today’s business world and many companies are facing the struggle that comes with managing so many different points of information effectively. Often the effort to keep up with the massive flow of material can be overwhelming, so here are 4 Dos and Don’ts that can help you improve your data governance system.


  • Don’t Use Trivial Metrics

A statistic that is significant to one group can hold no meaning for another without the same needs and context. Metrics can often lose their importance without a clear purpose and analytical rationale. Make it a point to ensure that there is a method of assessing how developments to data, and the system for managing it, are helping you make advancements towards your goals. The information available can be an incredibly powerful tool but only if it is well managed and employed with a specific purpose in mind.


  • Do Integrate Data Tidily

This suggestion does not imply that you must devote numerous hours to physically editing each of your columns, contacts and data points to neatly fit within your system. Many methods already exist to automate the majority of that process and establish preventative measures against many errors and inconsistencies from ever occurring to begin with. These include Business Intelligence management programs, text tagging and many other techniques.


  • Don’t Use Data Silos

Maintaining a synopsis of each unique customer or other sub-division of data has always been a challenge, but the development of the myriad digital avenues has rendered it an even more intimidating undertaking. When your information is spread and stored in too many different places, it becomes nearly impossible to keep track of it all. This unavoidably causes you to lose data. Many marketers and business professionals are frequently tasked to interpret and combine a multitude of siloed data sources. These different storage places and sources can be incredibly diverse and thus extremely difficult to consult reliably. It is often a much better practice to attempt to integrate all of these sources into one easily analyzable system.


  • Do Backup Important Information.

Having an plan and practice that ensures you have backup information on hand can be vital for business continuity, particularly when you encounter an data management crisis. Dealing with misplaced documents can be incredibly expensive, stressful and time consuming. By implementing an effective backup system, these negative impacts can be easily avoided. There is a whole array of services and systems available to you from data tapes to cloud storage and taking advantage of these options is often in the best interest of your business.


Follow These Dos and Don’ts to help you get a footing in the data management world and to make to task of managing so much information a little less overwhelming. If you’re still feeling lost, talk to us about our process for setting up data warehouses and data visualizations to help you get the most value out of your data.

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